Relatable content has swept across the internet since the early Noughties. Is it just a bit of fun, or has it profoundly changed the way we think and feel?

By Amelia Tait

Sociologists have noted that the internet is instrumental in forging community bonds, and can be particularly helpful to those struggling with their identity – be that their sexuality, mental health, or social status. Yet meme culture is a less-studied aspect of this phenomenon. Dr Grainne Kirwan, a lecturer and expert in cyberpsychology, sheds some light on how and why memes allow us to feel connected to one another.

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